Transparency takes centre stage

Globus is implementing an innovative concept in St. Gallen

  • Magazine zum Globus AG

    Client

  • September 2023

    Completion

  • GLAESER AG

    Interior fit-out

  • G-Style No. 25

    Read the magazine

The opening of the new premises at Multertor in St. Gallen marked the start of a new era for Globus. Instead of operating from three locations scattered across the city, as was previously the case, the long-established department store’s range is now showcased in the imposing Renaissance building.

The new delicatessen section at Globus St. Gallen

During the fit-out, particular attention was paid to the delicatessen section in the basement of Globus, where a concept unique in Switzerland was introduced.

Interview with Daniel Kunz

GLAESER

What is the concept behind the delicatessen section at the new Globus in St. Gallen?

Daniel Kunz

Our philosophy is transparency. Delicatessa customers not only see the food on display at the counter, but also have a clear view of all areas, right through to the back stockroom. This openness demonstrates our honesty towards our customers: we have nothing to hide, and when we talk about organic, regional and sustainable products, we mean it – everyone can see for themselves in the Delicatessa section at the new Globus in St. Gallen.

GLAESER

How do customers feel about this transparency?

Daniel Kunz

Before rolling out the concept in St. Gallen, we gave a great deal of thought to what the future shopping experience for our customers should look like. Within our stores, the Delicatessa department is playing a pioneering role with the first implementation of the new concept. It is therefore all the more gratifying that customers in Eastern Switzerland have responded so positively to the concept. Ultimately, the shopping experience encompasses far more than just the new transparency: our idea was to create a marketplace offering fresh, seasonal produce. If we can ensure that customers across the region know that St. Gallen offers the most diverse selection of high-quality, fresh produce, then we will have achieved our goal.

GLAESER

What role does shop fittings play at Globus?

Daniel Kunz

One of our key priorities is to offer our customers a unique shopping experience. We deliberately take a different approach to others, with one primary aim in mind: we want to build closer relationships with our customers through a service that treats them as equals, and to respond specifically to their needs.

GLAESER

How do GLAESER’s designs fit into the existing interior design?

Daniel Kunz

The design is unlike any previous Delicatessa outlet. What has been created here is a fusion of our guests’ needs and our vision of a modern shop interior – set within a high-quality architectural design.

Daniel Kunz

Head of Buying, Delicatessen & Catering, Magazine zum Globus AG

“What has been created here is a fusion of our guests’ needs and our vision of a modern shop interior – set within a high-quality architectural design.”

More projects